Don Jorge de Jesús Montoya

Don Jorge de Jesús Montoya is a respected elder in the Antioquia coffee community — a grandfather, mentor, and lifelong cultivator whose dedication to coffee spans generations.

From his hillside farm in Ebéjico, Antioquia (1,750–2,200 MASL), he produces Single-Origin Arabica Cenicafé 1, a variety celebrated for its balance, resilience, and clean cup quality. Now nearing retirement, Don Jorge continues farming with pride, knowing that his collaboration with Uprise helps secure a better future for his grandchildren.

Though he may not be fluent in technology, he recognizes its importance in transforming rural lives — and he trusts Uprise to be that bridge for the next generation.

Bean Taste Profile

Don Jorge’s Cenicafé 1 beans are a tribute to tradition — smooth, sweet, and beautifully balanced.

• Expect flavor notes of panela, almond, and orange blossom, with a medium body and gentle acidity.
• His harvests are consistent, versatile, and ideal for roasters seeking dependable, specialty-grade Colombian lots.
• Cupping Score: 87.8 (Specialty Grade)

Benefits

Direct Impact

• Through his partnership with Uprise, Don Jorge earns fairer prices and achieves his long-held goal of retiring with dignity.
• His participation ensures his family remains rooted in farming while gaining access to tools and knowledge that help modernize their operations.
• He stands as a living link between Colombia’s agricultural past and its technology-powered future.

Pricing

• Uprise’s direct-trade model gives Don Jorge 15–20 % higher margins per kilo, allowing him to continue supporting his grandchildren’s education and laying the groundwork for sustainable intergenerational growth.

Shipping

• All of Don Jorge’s coffee is shipped at a single door-to-door price, inclusive of taxes, duties, and logistics.
• With real-time order tracking, every bag maintains transparency from his family farm to your roastery.

Meet the Farmer

Don Jorge represents the enduring heart of Colombian coffee.
He has spent his life in the hills of Antioquia, tending his crops with humility and devotion. Now, as he transitions toward retirement, he takes pride in knowing that his efforts — and his collaboration with Uprise — will provide his grandchildren with more opportunities than he ever had.

He remains a guiding voice in his community, often reminding younger farmers that progress doesn’t mean losing tradition.

“The land has given me everything,” Don Jorge says. “Now I want it to give my grandchildren a future.”

Legacy in Every Cup

Don Jorge’s Cenicafé 1 beans are more than coffee — they’re the story of resilience, family, and a bridge between tradition and technology.

Every purchase supports generational continuity and uplifts farmers transitioning toward dignified, sustainable retirement.

1. Order Green Beans – Choose Don Jorge’s reliable and flavorful Cenicafé 1.
2. Request a Sample – Taste his balanced and authentic Antioquia cup.
3. Support Legacy Farmers – Partner with Uprise to empower families for the future.