Jorge Escobar

Jorge is a legend among Antioquia’s coffee farmers — a man whose persistence helped rewrite what fair pricing can look like in rural Colombia. For years, he faced manipulative pricing practices that often left small producers without true ownership of their land or profits.

Through Uprise, Jorge found a new path — one built on transparency, equity, and direct trade.His farms, located between 1,750 and 2,200 MASL in Ebéjico, Antioquia, produce two exceptional varieties: Arabica Cenicafé 1 and Catimor, both washed and sun-dried with precision and pride.

Bean Taste Profile

• Cenicafé 1 — Washed & Sun-Dried: Elegant and clean, offering floral aromatics, notes of panela, golden apple, and soft spice, with a medium body and bright, structured acidity.
• Catimor — Washed & Sun-Dried: Balanced and rich, featuring hints of brown sugar, cocoa, and citrus zest, delivering a classic Antioquia flavor with deep sweetness and smooth texture.
• Cupping Score: 87.2 (Specialty Grade)

Benefits

Choices

• By connecting directly with Uprise’s roaster network, Jorge bypasses exploitative pricing systems that once undervalued his harvests.
• Roasters purchasing from him gain access to traceable, single-origin lots while helping strengthen a system that prioritizes farmer ownership and fair compensation.

Pricing

• Through Uprise’s direct-trade model, Jorge now earns 15–20 % higher crop margins, securing his family’s land rights and enabling reinvestment into his farm’s infrastructure and quality control systems.

Shipping

• Each purchase includes a door-to-door price, with all taxes, fees, and duties included.
• Uprise provides free real-time order tracking, ensuring full transparency from Jorge’s farm in Antioquia to your roasting facility.

Meet the Farmer

Jorge’s story is one of resilience and redemption.

For decades, he worked the land under systems that favored intermediaries and left farmers powerless. Refusing to give up, Jorge joined the Uprise network — becoming one of its strongest advocates for farmer rights, land ownership, and equitable trade.
Today, his success stands as a model for younger farmers in the region.

“Fair pay means more than money,” Jorge says. “It means dignity, respect, and the ability to keep our farms alive for the next generation.”

Support Jorge’s Legacy of Fairness and Strength

His Cenicafé 1 and Catimor lots represent not just quality — but courage and reform in Colombia’s coffee industry. Each order you roast honors his fight for transparency and the power of direct trade.

Order Green Beans – Choose from Jorge’s Cenicafé 1 or Catimor varieties.

Request a Sample – Taste his exceptional washed coffees before committing to a full order.

Support Fair Trade Reform – Partner with Uprise to stand for transparency, equity, and farmer ownership.